![]() ![]() The above is a very locally geo targeting scenario, being focused on a specific city or state. The Key for Campaign Performance in Multi-Time Zone or International Scheduling CTR bumped from 2.5% to 5.9% on average and the cost per lead decreased by 22% within the first month. This improved the client’s performance in both CTR (click through rate) and CPL (cost per lead very rapidly). The campaigns were targeted to their specific times online and containing the different messaging that resonated with the segment. We created separate campaigns for the two customer segments. (click image to view full size) A Unique Message for Each Targeted Customer Profileīoth customer profiles had a unique set of messages that they would respond to as well as having a different tone of voice in the ad. Figure 2 – A Business Hours Schedule In AdWords They would do online searches during normal business hours with some time spent online during Sunday afternoon. The second customer being targeted was the successful business person who was looking to become a business owner and to make a wise investment in a franchise business. They were generally looking for a single unit franchise.įigure 1- Setting Up Ad Schedules In AdWords They would have time to search online in the afternoon, also after 1:00 AM, and on the weekends. This potential customer would be working after normal business hours, from 7:00 PM to 1:00 AM. IndividualsĪn individual who was already working as an office cleaner for someone else and wanted to become their own boss. The potential customers that they were looking for were divided into two groups: 1. The client offered janitorial service franchises on a regional basis. We used this to great effect for our office cleaning franchise client, by having multiple live and dark periods during the business week. This can allow for a very targeted approach to when your ad is being displayed. You can set schedules by time of day, day of the week and even multiple live and dark periods during a specific day. ![]() AdWords allows advertisers to set-up schedules when your ads will appear in front of your potential customers. There are two settings within AdWords that can allow your ads to get in front of the right searcher at the right time. Getting in Front of the Right Searcher at the Right Time This makes time based geo targeting a critical, competitive skill for your tool set. Or, if you know your searchers have a specific pattern when they’re looking for your type of company, which was the case of our franchise client. This is particularly true for companies that have locations that are only open during certain hours. ![]() In a time when the competition for visitors driven to your site from Google AdWords is increasing, using all the tools that are available to spend your budget wisely is a must. Time Based Geo Targeting Improves AdWords Performance in a Competitive National Market. ![]()
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